How All the Pieces Work Together

Andrew Michael Nathan - Monday, December 26, 2011

How All the Pieces Work Together

Strengthen Your Marketing Strategy

For brands, Facebook opens up a world of tools that let you engage and interact with people. Of course, in order to be effective it’s important to understand these tools, how they work, and how they fit together.

A Page is your brand’s home on Facebook, where you can have a conversation with your fans, build a community and create a long-lasting relationship.

Native Apps and Custom Apps let you use Facebook’s interactive tools for deeper engagement, or develop your own applications for a custom experience.

Facebook Ads and Sponsored Stories let you feature your fans in ads or extend your message through interactive elements like polls or events.

Facebook Platform tools let you plug the functionality of Facebook right into your brand’s website by letting people log in, comment, share, and more.

Places and Check-in Deals let people check in to your stores or physical locations on their mobile devices. You can use Check-in Deals to reward customers for their visits.

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Places & Check-in Deals

Andrew Michael Nathan - Monday, December 26, 2011

Places & Check-in Deals

Connect online and offline.

Facebook Places and Check-in Deals offer innovative ways to connect your business’ online and offline strategies.

Facebook Places provides an online presence for your business’s physical locations, and encourages customers to share that they’ve visited your business by “checking in” with their phone or mobile device.

Check-in Deals gives businesses the opportunity to reward customers when they check in to your Place on Facebook. Giving people deals encourages in-store traffic, builds customer loyalty and can boost sales. And, when someone checks in to your Place or claims a deal, a story may post to her profile and her friends’ News Feeds, creating organic impressions and extending your reach to potential new customers.

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Facebook: The New Word of Mouth

Andrew Michael Nathan - Monday, December 26, 2011

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Tips for Facebook Ads

Andrew Michael Nathan - Monday, December 26, 2011

Tips for Ads

Learn about Facebook Ads and what they can do for you.

Tips for Ads

If you’ve been on Facebook, you’ve probably seen Facebook Ads. These little guys show up on the right-hand side of the screen, and even though they look unassuming, Facebook Ads can do pretty marvelous things.

For one, Facebook Ads can be highly targeted. Brands can choose who sees their ads based on that person’s likes and interests, age, and location. Which means that if you have an ideal target audience, you can reach them on Facebook. And since people on Facebook use their real identities, you can be sure you’re getting in front of the right audience.

Facebook gives you a lot of different formats to choose from. Many let you dial up engagement by including things like polls, events, videos, or the Like button, and let you feature your fans’ names in ads that appear to their friends.

Sponsored Stories take people’s interactions with your brand, like comments or check-ins, and increase their visibility by displaying them on the right-hand side of pages across Facebook.

Your audience is on Facebook. With Facebook Ads, you have exactly what you need to reach them.

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Facebook Pages

Andrew Michael Nathan - Monday, December 26, 2011

Facebook Pages

A Page is a public profile that enables brands and businesses to connect and share with people on Facebook. Creating a Page is the first step in launching your long-term marketing strategy. A Page creates an identity for your brand, provides a home base for programs, promotions and apps, and allows you to gain valuable insight from an ongoing dialogue with fans.

When people click the Like button and become a fan of your Page, you gain a lasting connection with them, allowing you to publish content to their News Feed and establish an ongoing conversation. And every time people interact with your Page, it can generate a story on their profiles and in their friends’ News Feeds, giving your brand additional organic exposure.

There are a few things to keep in mind when you’re setting up your Page. Develop a calendar, so you can release content and updates at regular intervals. Remember that a natural, authentic and conversational tone works best, and keep a two-way dialogue open by listening and responding to comments. This will help you turn fans into advocates.

By keeping your Page updated with relevant and interesting content, you can show that your brand is not only leading the conversation, it’s actively listening and responding to what people are talking about. These interactions and connections are an effective way to get people engaged and inspire them to take action. Besides publishing updates, you can also express your brand through curating photos, connecting to other Pages, and commenting as your Page.

Content above originally from Facebook-Studio.com. Used for client educational purposes

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